Wine Bottle Packaging
CMF Study
Wine
Wine is not just a drink, it’s a culture built around centuries of civilizations. It’s been evolved and upgraded till today. Wine storage has an important part in the wine culture as it’s not just a storage container, it has a function too which affects the wine’s taste and life drastically. Wine storage has just as much evolution as does wine and we try to focus on a few such upgrades or changes of wine bottles as an objective of this course.
Types of Wine Drinkers
(Oenophiles)
Through the User Research, 3 styles were selected to explore CMF in:
Simple
Premium
Creative
Concept 1
Feel - Simple
Environment - Everyday use
Inspiration - Sula Dia
A simple yet effective label makes the bottle attractive and the pleasant colours give a fresh and joyous look which the wine intends to. A sun ray-like slit in between makes the yellow of the wine visible giving the label enough contrast. The sun mandala supports the wine’s identity and its simplicity in design makes the overall look very minimal, simple and very easy on the eyes.
Concept 2
Feel - Premium
Environment - Occasions
Inspiration - Sula Brut
With simple graphic elements and textures, a premium look is achieved by this label. A transitioning opacity reveals the wine flavour. The gold letters are embossed in the bottles with a metallic shine. These simple, neutral colours of the bottle give the sense of a premium and expensive look.
This sparkling blend of Pinot Noir will make your night as special as ever. Rich, strong and full of stories, a perfect bottle for your special occasions. Serve this nocturnal bottle well chilled and experience the stars with every sip of Noir, sparkling champagne.
Concept 3
Feel - Creative
Environment - Relaxation
Inspiration - Sula Chenin Blanc
The script text and the grape vine illustration encourages a creative feel to the bottle. The natural colours also help the design towards a more relaxing and calm feel. A simple design with not many elements involved makes it a very calming and relaxing bottle.
A refreshing, light, semi-dry wine blooming with tropical fruits like pineapple, pear and green apple. This fruity and sweet bottle straight from heaven pairs great with creamy curries and even a good book. So, the next time you want to relax home, open a bottle of Fleur, Chenin Blanc
A lovely light, sweet and rich semi-sparkling wine to sit back and enjoy with any occasion. Low in alcohol and filled with happiness. Your search for the perfect pair for your favourite dessert at an attractively low price is over with Soleil, white wine
Find this project on Packaging of the World here
