Sepia Café
Branding and Packaging
Products
The products are taken from the most common café products sold. These packaging are designed keeping in mind to make them feel like they belong to a single family, a single brand. Each packaging solves a problem, the existing packaging faces and makes sure it provides the best unboxing experience along with maximum functionality and of course maintaining the brand aesthetic and design language.
Roast Coffee 250gm
The Sepia roast coffee is roasted carefully to make sure it has all the goodness and the genuine coffee taste. The Roast Coffee come in four flavours:
Daybreak Roasted - Light Roast
Twilight Roasted - Medium Roast
Nightfall Roasted -Dark Roast
Midnight Roasted - Extra Dark Roast
Roast Coffee Prisms
Sepia coffee also comes in prisms that contain coffee enough for one cup of delicious coffee. These come in a pack of 7, one prism per day, one pack per day. The flavours are the same:
Daybreak Roasted - Light Roast
Twilight Roasted - Medium Roast
Nightfall Roasted -Dark Roast
Midnight Roasted - Extra Dark Roast
Chocolates
The Sepia roast coffee is roasted carefully to make sure it has all the goodness and the genuine coffee taste. The Roast Coffee come in four flavours:
Daybreak Roasted - Light Roast
Twilight Roasted - Medium Roast
Nightfall Roasted -Dark Roast
Midnight Roasted - Extra Dark Roast
Boomarks
What do people love more than chocolate? Free stuff! With the Sepia chocolate, you can preserve a piece of art as a bookmark. Just tear away the packaging along the perforation provided and you have your own bookmark with a The bookmark adds up to the experience and also advertises the brand. The number of poems and paintings make sure the product becomes a collectible.
Cold Brew
Relax back with a wonderful can of cold brew coffee made with the signature Sepia taste and enjoy the genuine taste of coffee in a can this time! The flavours include
Daybreak Roasted - Light Roast - Sweet
Twilight Roasted - Medium Roast - Hazelnut
Nightfall Roasted -Dark Roast - Salted Caramel
Midnight Roasted - Extra Dark Roast - Mocha
Cookies 2-Go
Cookies and Coffee are great, but what if you're on the move! The Cookies 2-Go, is a modular attachment to your cup and can be eaten on the go! Now you have more reason to end up late for an office meeting and blame traffic. The flavours are the same as the 6 pack.
Walnut Mocha
Double Chocolate Chip
Gingersnaps
Toasted Almond
Cookies 6 pack
Coffee goes best with some crunchy and gooey cookies! Enjoy the Sepia cookies in an easy-to-pick pack that opens up and allows you to eat them one at a time. The cookies come in flavours like:
Walnut Mocha
Double Chocolate Chip
Gingersnaps
Toasted Almond
Sandwiches
A delicious sandwich to fill in your stomach while you enjoy your warm coffee is important to live life. The sandwiches come in various flavours like:
BBQ Pulled Chicken and Cheese
Roasted Chicken and Mozzarella
Coleslaw and Swiss Melt
Grilled Veggies and Cheddar
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Sauce Tray
Sandwiches often come in packaging without any place for the sauce sachets, or to even pour them. There's no way to dip and eat your sandwich in ketchup in such packaging. The Sepia Sandwich packaging solves this. The opening flap has punched perforations on this which can be folded into a depression in just 3 easy steps. This becomes a bowl to pour ketchup into and enjoy your sandwich the way you like it!
Cakes
Who doesn't love a gorgeous slice of cake. Coffee and Cake is a combination as old as time to reach dietary heaven. The Sepia cake slice offers some wonderful flavours such as:
Blueberry Cream
Salted Caramel
Chocolate Truffle
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Future Scope
I feel this project is extensive and quite complete, but there can always be improvements to a design to make it perfect. There are a few problems that I feel needs more time to synthesise, namely the 2-Go packaging. I feel it will change the cookie packaging massively, just a little more research and development and I have a great product for cookies. Being inexperienced, I feel the interiors could be improved as well as the graphics and branding. But I feel I’m nitpicking and being an obnoxious perfectionist. I’m quite happy with the project, but I’ll be glad to improve on it and take this further.
More
To finish the entire project, to make sure this café is completely ready and conceptualized on paper, other collaterals were designed too as well as the interiors. These include uniforms and utensils and a hypothetical design of the café to design the proper interaction of the customers with all the elements of the brand. These are shown below:
Next Project
Identity
The Sepia logo seal symbolises the quality and authenticity the brand offers. The tag line explains how the brand does everything for the coffee themselves so as to maintain the proper taste. Besides, the colours used for the branding are shown.
